Design Book Bulk Buy Offers for Your Launch–and Beyond
Do you have a bulk buy strategy? Are you selling cases of books to people and organizations? If the answer is no, I want to change that. And if the answer is, “I did that at launch, but now, not so much,” I want to change that, too.
And if the answer is: I tried that and it didn’t work, I really want to change that.
Bulk buys are not just a launch strategy–they are a book longevity strategy.
The approach I use is not just about selling multiple cases of books. It’s about finding new readers outside your network. And it works for prescriptive nonfiction books, narrative nonfiction–even memoir.
Here’s a short list of why I believe all authors should have a bulk buy strategy:
- Bulk buys keep the cash rolling in without big marketing pushes.
- If you are traditionally published, bulk buys help you earn out your advance faster. If you earn out, your publisher is happy (and surprised!), you are more likely to get the next deal, and you’ll start getting additional royalties.
- If you are hybrid- or self-published, you have to pay for printing. When you are committed to selling books in bulk, you can get your print run quantity up so you pay considerably less per book. More profit!
- Heck, you can use pre-order bulk buys to help you cover the big print run. (I’m a frugal person, so this is reason enough for me to focus on bulk buys.)
- Bulk buys are an essential part of most national bestseller strategies.
This year, I received so many questions about my bulk buy strategy, I decided to teach one more Mastercraft.
I encourage you to come live, if you can, so you can ask me questions. If you can’t come live, a recording will be provided and you can access it for one month.
Pssst...
If you join Top Three Authors, you’ll get the bulk buy Mastercraft for free and you can come to our bimonthly Q&As and ask me anything you like. As a Top Three Authors member, you’ll get free access to all my live Mastercrafts and you’ll have full access to the Mastercraft library.